Facebook said Srinivas’ appointment comes after a series of senior and leadership recruitments in recent months across marketing, partnerships, communications, and other key verticals demonstrating the company’s expanding charter and commitment to India.
As a part of his role, Srinivas will a spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.
Srinivas comes with 24 years of experience in senior sales and marketing roles at companies such as OLA, Unilever, and Reebok. He also did a stint at investment firm WestBridge Capital Partners where he led the consumer vertical.
His last assignment was with OLA, where he was the Chief Operating Officer (COO), and Global Chief Marketing Officer (CMO) at OLA Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skin care, and personal care categories. He is an alumnus of Indian Institute of Management, Kolkata.
In the last one year Facebook has made minority investments in Meesho, Unacademy, and most recently into Jio Platforms.
Recently the company also announced that Instagram had launched its own short video feature called Reels in India that lets users create videos on the app, add creative filters and music, and share it beyond their regular followers.
Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India, said he is thrilled to welcome Arun as he joins the team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.